What’s New in HubSpot

​HubSpot announced major changes at UNBOUND, but new features only create value when your team knows how to apply them in the real world.

​In this session, we’ll translate the most important updates into practical insight for founders, sales leaders, marketing leaders, and revenue teams. You’ll get a clear view of what matters, what is still noise, and how to use new HubSpot capabilities to improve pipeline growth, lead conversion, team efficiency, and visibility across the customer journey.

​What you will learn

• ​The most important HubSpot changes announced at UNBOUND

• ​Where AI can genuinely support sales and marketing teams, and where it can create distraction

• ​How better CRM context improves AI outputs and team decision-making

• ​Why Answer Engine Optimisation is becoming an important part of demand generation

• ​How new prospecting capabilities can support more qualified conversations

• ​Practical ways to apply these changes in HubSpot without overcomplicating your processes

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​Speaker

​Bart Kowalczyk, CEO AutomateNow, HubSpot Certified Trainer, Connect with Bart via Linkedin

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