SEO Latvia Workshop nr3 w/ Christopher Hofman Laursen - Learn Customer Journey Mapping Using Google Data
Christopher Hofman Laursen is an international SEO strategist and the founder of HofmanSEO ApS, a consultancy based in Copenhagen, Denmark. He is the inventor of the Customer Journey Mapping method — a structured framework for understanding user intent through Google data and transforming insights into actionable SEO and content strategies.
Christopher applies this method daily to help global companies identify search intent, create the right content, and align SEO with business goals. His work has been featured globally, and his article on the topic was voted Best MOZ Blog of the Year in 2022. He has presented his method at numerous SEO conferences across Europe and Asia, from Poland to Vietnam.
This workshop draws directly from Christopher’s hands-on experience building Customer Journey Maps and using them to transform SEO performance and organizational understanding.
Workshop: Learn Customer Journey Mapping Using Google Data
What to Expect from the Workshop
Introduction to Customer Journey Mapping• What is Customer Journey Mapping, and why does it matter for SEO?• How to connect business objectives with Google search data.
Framework and Core Concepts• Understanding the key stages of a customer journey through search intent.• Mapping intent to content types and business value.• How to use Google data to identify opportunity gaps.
Practical Workshop: Building the Map Together• Step-by-step process of creating a Customer Journey Map.• Live example of data interpretation and intent categorization.• Building and prioritizing a content roadmap based on findings.
Q&A and Discussion• Open discussion and participant questions.• Recap of key insights and takeaways for your own projects. This workshop is designed for marketers and SEO professionals who want to go beyond keyword lists and understand why people search — and how to turn that understanding into meaningful content strategy.
Participants are required to bring a laptop and have access to Google Search Console. Alternatively, Ahrefs or SEMrush can be used.
Get ready to learn, collaborate, and map!