Events as a GTM Strategy
Marketing teams often treat events as a brand exercise, something you get to once paid and content is covered. That overlooks how effective events can be as a genuine conversion channel.
If done well, events do more than build awareness. They give you real face-to-face time with buyers, help speed up deals you're already working on, and put your brand in front of people in a way ads never could. But most companies just run one event at a time without a plan, so they never turn events into a steady, repeatable way to grow revenue.
In this session, you'll hear how marketing leaders at some of Berlin's most exciting startups have used events to convert customers and build their go-to-market engine, what formats actually work, and how to make events a repeatable part of your growth strategy.
About The Delta GTM Series
The Delta GTM Series brings together operators who've built real go-to-market engines to share how they've used a specific channel, from partnerships to events to community, to grow. Each session delivers hands-on insight founders and revenue leaders can immediately apply to their own go-to-market strategy.
This Session: Events as a GTM Strategy
Facilitated by Alexandra Buys, co-founder & COO at The Delta.
Featuring a panel of 4 varying voices sharing firsthand how they've used events to convert customers and grow their go-to-market strategy.
Panelists Names & Descriptions:
Christoph M. Meyer — Global B2B Event Marketer
Christoph is a Global B2B Event Marketer based in Berlin with 14+ years in events. He has run event portfolios across EMEA, the Americas and APAC, most recently with a focus on fintech and payments. His work focuses on B2B event formats that connect the right audiences and make results measurable, from flagship conferences to smaller hosted settings.
Mayuri Reddy - Head of Marketing, Bluebird Recruitment
Mayuri is a marketer that specializes in turning events, community building, and brand strategies into levers for revenue growth. Her love of events started early; she began her career in concert production within the music industry. Now, she's the Head of Marketing at Bluebird; they support AI & B2B SaaS companies in Seed-Series C stages in finding the best talent across EMEA. In additon to her role, she is also the host of The Founders Atlas and has a supper club called The Seasoned Path.
Elisabeth Sabeditsch - Partner at The Delta
Elisabeth Sabeditsch leads the unit Event Brands & Experiences at The Delta - a brand builder to tackle gaps in the venture ecosystem together with strong partners, such as Qonto, aws, TK etc.
Agenda
🕖 18:30 – 19:00 | Arrival and Check-Ins
🗣 19:00 – 19:05 | Welcome
🔥 19:05 – 20:00 | Panel
❓ 20:00 – 20:30 | Q&A
🥂 20:30 – 21:30 | Networking & Drinks
What You'll Walk Away With
✅ A clearer view of how events can fit into your go-to-market and conversion strategy
✅ Real examples from marketing leaders at fast-growing Berlin startups using events to drive revenue
✅ Direct answers to your event marketing questions from people running these programs today
✅ A practical sense of which event formats actually convert, and how to build events into your GTM engine
Who It's For
✅ Marketing managers and CMOs looking to use events as a conversion channel
✅ Event managers looking to sharpen their strategy and learn from peers
✅ Founders and revenue leaders evaluating events as part of their go-to-market mix
⚠️ This session is for founders, marketing leaders, and revenue leaders building their own go-to-market strategy. It's not a pitching or networking opportunity for agencies or freelancers offering event, growth, or marketing services. We kindly ask agencies and freelancers not to apply.