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[Livestream] How to Get Your First Enterprise Contract
A letter of intent can be one of the earliest signals that a B2B idea has real demand.
So why do most founders wait until after they’ve built the product to get one?
Imran Muthuvappa and Afra Nehal will be hosting another livestream this week: How to Get Your First Enterprise Contract.
Most founders approach B2B validation in the wrong order:
Come up with an idea.
Build the product.
Then try to find someone who wants it.
Sounds simple. Then months go by, the product is ready, and no potential customer has committed to using it.
An LOI isn’t revenue, but it moves the conversation beyond “that sounds interesting.”
It gives you an early signal that someone cares enough about the problem—and your proposed solution—to put their interest in writing.
This week, we’ll break down:
How to find the right companies to approach.
How to pitch the problem before the product is fully built.
How to turn a promising conversation into a written commitment.
How to use those early commitments to guide what you build next.
Live Q&A and resources to help you land your first LOI.
See you inside!