The Traps Killing Your Partnering Success for Global Sales - Book Launch & Breakfast
Thinking about using partners to accelerate sales and international growth?
Join us at Republic of Work, Cork for a morning session with Donagh Kiernan - CEO of Tenego Partnering, Director of the Boole Investment Syndicate, and author of the Amazon Best Seller "The Traps Killing Your Partnering Success for Global Sales."
Event Schedule & Agenda:
10:30 AM – 11:00 AM: Breakfast & Networking
11:00 AM – 11:05 AM: Opening & Welcome
11:05 AM – 11:20 AM: Keynote & Strategy Realities - Donagh Kiernan on overcoming core partnering traps
11:20 AM – 11:40 AM: Guest Founder Perspectives - Guest speakers sharing practical stories on channel growth
11:40 AM – 12:00 PM: Audience Q&A & Wrap-Up - Connecting insights directly to your growth strategy
Whether you are launching your first partner program, evaluating channel hires, or an investor/angel looking at scaling strategies for portfolio companies, this session delivers practical reality checks before you commit further budget and effort.
Special guest:
Emmet Kearney is the Chief Executive Officer of Altuent, a position he has held since 2025. At Altuent, he leads a team dedicated to transforming how enterprises handle and leverage their institutional knowledge. Altuent focuses on preparing manufacturing businesses for the AI-enabled future of documentation and content strategy.
Emmet will share his perspective in working with vendor, technology and consulting partners across Europe and North America.
About
Scaling through partners is a major growth engine for B2B tech and SaaS companies, yet too many strategies rely on guesswork, copycat playbooks, or flawed assumptions. Drawing on 30+ years in technology development, sales, investment, and international channel building, Donagh breaks down the common traps tech founders and leaders face when scaling globally.
In his new book, The Traps Killing Your Partnering Success for Global Sales, Donagh draws on decades of experience in technology sales and partnering to expose the assumptions and mistakes that repeatedly undermine partner strategies. This isn't a generic how-to guide for building a partner programme. This book is a reality check.
Join Donagh and guests for the launch of the book and a discussion about what B2B Tech/SaaS leaders should understand before committing more time, money and resources to their sales channel partnering plans.
What You'll Learn
The massive potential impact of partners in scaling internationally
Why strong direct sales don't automatically translate into partner success
Why finding more partners is often not the real problem
How companies select the wrong partners for seemingly sensible reasons
Why revenue share alone doesn't create partner motivation
How hidden assumptions can quietly undermine a promising partner strategy
Who Should Attend?
This event is designed for:
Technology CEOs and founders
Sales leaders
Partnership and channel leaders
B2B software and SaaS companies
Companies using or considering partners as a route to international growth
If partnering is part of your growth strategy, this event is an opportunity to challenge the assumptions behind that strategy before they become expensive mistakes.