2 Hours Workshop: Building an Agentic GTM Engine

​This is a working session for B2B technology CMOs and VPs of Marketing who want a clear view of what agentic GTM can and cannot do.

​Over the past year, I built an agentic GTM engine at Metadata. AI agents run outbound email, LinkedIn outreach, paid advertising, ABM landing pages and corporate gifting from end to end. I built it to find out where automation genuinely improves the motion, where human judgement still matters, and where the system simply fails.

​What we will cover

• ​How outbound email and LinkedIn agents research accounts, write messages, sequence activity and hand work back to people.

• ​How paid advertising agents create, launch and adjust campaigns, including the controls I would not automate.

• ​How we generate ABM landing pages and connect them to account, campaign and intent data.

• ​How corporate gifting fits into the same motion, from trigger to fulfilment and follow-up.

• ​How the orchestration layer joins the channels, including the specific APIs and language models, the numbers we track, what worked and what did not.

​You will leave with a practical map of the stack, the operating model and the decisions required to build this yourself.

​This is not a product demo. I will show the failures as plainly as the useful parts.

​Two hours, live, and I will stay on afterwards for questions.