GEO: SEO for AI
A 90-minute live workshop • April 23, 2026
The rules of search just changed. Most marketers haven't noticed yet.
AI-referred traffic is up 527% year-over-year. It converts 4.4x higher than organic search. Gartner projects traditional search traffic will drop 50% by 2028. And only 23% of marketers are doing anything about it.
The businesses showing up in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews are capturing the traffic that used to go to Google. The ones that aren't are getting quieter every month — and most don't realize it's happening.
Generative Engine Optimization (GEO) is the fix. It's a completely different discipline than SEO. AI engines don't care about your backlink profile — they care about:
Whether your content is citable (AI-cited passages cluster in a specific 134–167 word range with specific structural properties)
Whether you've blocked their crawlers in robots.txt (many sites do, accidentally)
Your brand mentions across YouTube, Reddit, Wikipedia, LinkedIn — which correlate 3x more strongly with AI citation than backlinks
Your schema markup — the structured data that tells AI engines what your site actually is
Your E-E-A-T signals — authorship, credentials, primary sources
What you'll leave with:
A live audit of your own site — we'll run it on the call
The GEO Audit Agent template inside Chipp — a team of 6 AI specialists (AI Visibility Analyst, Platform Optimizer, Technical SEO Auditor, Content & E-E-A-T Analyst, Schema Architect, Report & CRM Agent) led by a GEO Strategist. Audits any website on demand.
The agency sales playbook — how agencies are pricing GEO retainers at $2K–$12K/month, discovery scripts, cold email templates, objection handling
Platform-specific optimization guides — what ChatGPT cites vs. what Perplexity cites vs. what AIO cites (only 11% overlap)
Who this is for
Marketing leads and in-house SEO teams — add GEO to your 2026 strategy
Agencies and consultants — add a high-margin service line your clients don't know they need yet
Founders — most of your competitors aren't optimizing for AI search yet. This is your window.