IxDF Cluj: Designing Products vs. Platforms
Join us in Cluj-Napoca for a UX & Product talk with Ronald Borsi, hosted by Betfair Romania Development and in collaboration with the Betfair Product Community. Expect a mixed audience of designers, product managers, and product owners, plus plenty of time for Q&A and networking.
Ronald Borsi - Director of Product Management and Experience Design at Concentrix.
Product leader with 10+ years scaling digital products across fintech, ed-tech, SaaS, and gaming - from 0-to-1 startups to large-scale mature products.
Drawing from real-world experience in large-scale customer experience technology environments, this session unpacks how design decisions evolve as systems grow and why platform design requires a different mindset, governance model, and collaboration pattern.
💬 What we’ll explore
Why product thinking optimizes for features, while platform thinking optimizes for ecosystems
The shift from user journeys to multi-sided value flows and compounded value generation
How shared services (identity, roles & permissions, billing, admin tools, design systems) quietly shape UX across organizations
The trade-offs between speed and standardization
How to tell when your product is becoming a platform (even if you didn’t plan it)
🎯 What you’ll take away
A clearer mental model for distinguishing products from platforms
Practical heuristics for designing reusable systems without killing innovation
A better understanding of how UX fits into platform strategy
This isn’t a theoretical talk, it’s a field guide (and a confession) for people building things that don’t stay small.
Check-in opens: 17:30
Event starts: 18:00
Talk + Q&A + networking
Check-in required
Please have your Luma QR code (from the confirmation email) ready, and complete check-in on the Betfair tablet at the entrance.
🎟️ Spots are limited - Register
This session is created for Designers, Product Managers, Product Owners, and anyone curious about the line between Products and Platforms.
See you there! 🙌