Design Partnerships done well: build with your customers, inclusively
This session, hosted by Amplify: The Inclusive Innovation Collective, focuses on optimizing design partnerships to foster inclusive innovation. Founders often engage with "design partners," yet many fall into the trap of creating bespoke solutions for individual customers, which limits broader learning and scalability. This practical workshop aims to guide founders in using design partnerships to enhance both product-market fit (PMF) and commercial strategies.
Objectives
Participants will learn how to effectively navigate design partnerships by addressing common challenges and establishing a scalable framework. The session will cover:
Setting Clear Expectations to foster transparency, ease and balanced input and value for both your team and your customer.
Cross-Functional Alignment throughout, to ensure all business functions can learn and get what they need from the partnership.
Scalable Engagement Plans that adapt and are repeatable.
Qualifying the Right Partner - what makes a good partner and what makes them a bad fit?
Establishing Effective Feedback Loops that inform product improvements and commercial strategies.
Transforming Design Partners into Advocates
Workshop Format
Practical Application: Engage in real case studies to apply theoretical insights.
Interactive Discussion: Collaborate with peers to share experiences and best practices.
Framework Development: Build a repeatable engagement model tailored to your business needs.
Target Audience
This session is tailored for founders looking to leverage design partnerships as a growth methodology. Whether you are starting a new partnership or facing challenges in an existing one, this workshop will provide actionable strategies to enhance your approach.
Facilitators
Meg Porter: Fractional Chief Product Officer and advisor with extensive experience in product development.
Sophia Ahrel: Fractional Chief Marketing Officer and executive advisor specializing in growth strategies.
This workshop promises to equip founders with the tools and insights necessary to navigate the complexities of design partnerships effectively, ultimately driving growth and innovation in their businesses.
If you're ready to transform your approach to design partnerships, consider joining this session for a deep dive into practical methodologies.
Want to join our mission to make inclusive innovation the norm, note the niche? Join the Amplify community here: https://www.diversily.com/amplify/