Turning Search Intent into Pipeline with Community-Led Marketing
Most teams use SEO to drive traffic. The best teams use it to understand what their audience actually cares about —and turn that into pipeline.
When done right, community becomes a measurable growth driver. It helps you earn and retain attention, lower CAC, increase conversion rates, and ultimately drive revenue. And importantly, it can be tracked, from awareness all the way through to pipeline and revenue.
In this hands-on workshop, we’ll show how to take search insights (using tools like Ahrefs) and turn them into a community-led marketing system that drives real business outcomes.
Participants will walk away with:
A clear framework for turning audience insight into a community-led growth engine
A practical way to use search data to inform higher-converting content and campaigns
A measurement approach that connects attention, engagement, and pipeline
The goal is to help marketing team leaders move beyond traffic and start building marketing systems that compound trust, improve efficiency, and drive revenue.
Speaker: Joe Teo, Chief Executive Orca of HeyOrca
LinkedIn
IG profiles: @joe.teo and @heyorca
Joe Teo is the CEO and co-founder of HeyOrca, a social media management platform used by thousands of teams and agencies to build communities. He grew the company bootstrapped through community-led marketing to over 40,000 users and 70,000 newsletter subscribers, and is now on a mission to help founders and marketers do the same. Outside of work, he’s a “dad-in-training” to two young kids, navigating the beautiful chaos of business and family life in Newfoundland, Canada.
Agenda
6:30pm - Registration and networking
6:50pm - Welcome and introduction, 45 min Workshop + 15-min Q&A
7:50pm - Networking with refreshments
8:30pm - Close of event
📍Location: Ahrefs Singapore HQ
About Ahrefs
We help marketers drive visibility across AEO, SEO, content, and social with the largest AI and search databases online.
Please note
⚡ Due to limited capacity, we will be approving the guests before confirming your registration
⚡ This is an in-person event, sign up only if you are based in Singapore/ in the country during the event period 🇸🇬
⚡ Please register by 27 April 2026
P.S.: Got questions? Feel free to email Elysa on our Events team at [email protected]