BUILD & BRAND: AI Content Strategy & Personal-Brand Reel Workshop

​Build & Brand is a practical two-part workshop, presented in partnership with Notion, where you’ll build an actionable content system and create a 20–30 second personal-brand reel using ChatGPT, HeyGen, and AI editing tools. Eligible participants will also receive up to six months of the Notion Business Plan (save $12,000).

​Programme

​Session 1 :AI Content Strategy & Direction

​29 August 2026 · 4PM–6PM

​Speaker: Ooi Yan Yi · Content director of MasteryCollective SG, marketing and visual-storytelling practitioner focused on practical content strategy and AI-powered workflows.

​In this session, Yan Yi will guide you through the foundations of a thoughtful personal-brand content strategy. You’ll learn how to clarify what you want to be known for, organise your ideas, and use AI to turn them into an executable content plan.

​The session includes a live demonstration and a practical content-planning system you can begin using immediately.

​Session 2: Create Your Personal-Brand Reel

​30 August 2026 · 10AM–1PM

​Speaker: Anh Nguyen · Award-winning creative and copywriter with over a decade of experience shaping global brands, including Apple.

​In this hands-on session, Anh will take you through the complete process of producing a short personal-brand reel, from developing the idea and writing a strong hook to creating an AI avatar and preparing the final video for export.

​What you'll learn

• ​Develop a focused content idea on Notion

• ​Write your hook and script with ChatGPT

• ​Create an AI avatar with HeyGen

• ​Edit and export a completed 20–30 second personal-brand reel

​Who should attend

​This event is ideal for:

• ​Founders and entrepreneurs

• ​Freelancers and independent professionals

• ​Creators and aspiring creators

• ​Consultants and coaches

• ​Marketing and communications professionals

• ​Anyone who wants to build a personal brand but struggles with content direction or production

​No advanced AI, video-editing, or content-creation experience is required.

​What you’ll leave with

• ​A clear direction for your personal-brand content

• ​A practical content system you can use immediately

• ​A completed 20–30 second personal-brand reel

• ​A repeatable AI-powered creative workflow

• ​Up to Six months of the Notion Business Plan (worth up to $12,000), subject to eligibility and applicable terms