The AI Discovery & Demand Executive Roundtable
Join Us for an Exclusive Executive Roundtable & Discussion
The AI Discovery & Demand Executive Roundtable
HubSpot invites a select group of senior marketing and go-to-market leaders to an intimate executive roundtable in Singapore. Over a focused peer discussion, attendees will explore how the shift to AI-driven discovery is reshaping demand generation — and what the teams pulling ahead are doing differently. Expect candid conversation, sharp insights, and a room of leaders navigating the same challenges you are.
The Topic
Win the Buyer Early: How Answer Engine Optimisation and AI Are Changing Where and How Demand Gets Created
The way buyers discover, evaluate, and choose has fundamentally shifted. Organic traffic is declining — not as a rumour, but as a measurable reality. Buyers who once clicked through search results now receive direct answers from AI tools like ChatGPT, Gemini, and Perplexity. The campaigns that used to convert are underperforming, pipeline is harder to predict, and the pressure on marketing to demonstrate revenue contribution has never been greater.
The teams pulling ahead aren't running more campaigns — they're rethinking how demand gets created. They're building growth engines powered by AI, optimised for answer engines, and personalised to meet buyers where they actually are. HubSpot has lived this transition firsthand: from an 80% drop in organic traffic to becoming the most-cited CRM in AI results, with a 1,850% lift in qualified leads.
This roundtable is designed to help you do the same — providing a practical, peer-level forum to stress-test your current approach and leave with a clearer path forward.
How is AI reshaping demand generation and buyer discovery — and what does that mean for how your team allocates time and budget today?
What does it take to build visibility in answer engines, and how do you track where your brand appears across AI platforms?
How do you identify and convert AI-referred leads before the signal goes cold — and how do you equip sales to work them in the moment?
The Session
11:45am — Guests arrive and take their seats
12:00pm — Roundtable discussion opens
12:30pm — Discussion closes
Who Should Be in the Room
This roundtable is designed for senior go-to-market leaders who are actively grappling with the shift to AI-driven discovery and the pressure to prove marketing's contribution to pipeline and revenue. We are bringing together a curated group of no more than ten executives from across marketing, growth, and revenue functions.
Relevant titles include: Chief Marketing Officer, VP of Marketing, VP of Demand Generation, VP of Growth, Director of Marketing, Director of Digital & Growth, Head of Revenue Marketing, Head of Demand Generation, Head of Performance Marketing
How to Join
This is an invite-only roundtable with capacity for ten participants. To request a seat or confirm your attendance, please register your interest via the link provided. A calendar invitation and full event details will follow upon confirmation.
Please note: registering for this roundtable includes a complimentary ticket to Reimagine '26.
The Host
HubSpot is a leading customer platform built for scaling businesses, offering connected tools across marketing, sales, customer service, and operations. At Reimagine '26, HubSpot's Senior Director of Global Growth & Paid, Aja Frost, brings first-hand experience navigating the shift to answer engine optimisation — sharing the playbook HubSpot built and validated on its own brand.