The AI Monetization Luncheon
Join Us for an Exclusive Executive Luncheon & Discussion
The AI Monetization Luncheon
The Ortus Club and Stripe warmly invite senior leaders in Sydney to a private executive luncheon exploring how artificial intelligence is reshaping the SaaS landscape. Join a curated group of peers for an afternoon of excellent food, candid conversation, and meaningful exchange on the commercial and strategic questions defining the next chapter of software.
The Topic — The Intelligence Era: AI in SaaS Evolution
SaaS is moving into an intelligence-led phase, where AI is no longer simply a feature layer but a core driver of how value is created, delivered, and captured. As adoption accelerates, many companies are extending existing billing systems to accommodate AI, yet a clear divide is emerging between incremental add-ons and more adaptive commercial models. Hybrid pricing — combining predictable subscriptions with usage-based elements — is gaining momentum as consumption becomes harder to predefine and easier to measure.
At the same time, the convergence of software and financial services is opening new possibilities for monetisation, linking revenue more closely to outcomes and platform engagement. This evolving landscape is prompting deeper questions about how pricing, product design, and ecosystem strategy must adapt as intelligence becomes central to the software value proposition.
So as AI moves from feature to foundation, where will durable advantage come from — and how should the commercial model evolve to match?
Where does lasting advantage come from when AI is widely available?
How can pricing models better reflect shifting AI-driven usage and outcomes?
What can we learn from the AI companies themselves?
The Afternoon
12:00 PM — Arrival of guests
12:30 PM — Welcoming address by The Ortus Club
12:35 PM — Short address by Stripe
12:45 PM — Discussion instigated by the moderator and continued by the group over lunch
1:45 PM — Discussion brought to a close and guests are encouraged to continue networking
Who Should Be in the Room
This luncheon is designed for senior leaders navigating the shift from traditional SaaS models to intelligence-led strategies — those shaping how value is created, priced, and delivered as AI reshapes the commercial foundations of software. The conversation will resonate most with executives wrestling with hybrid pricing, outcome-based monetisation, and the convergence of software and financial services.
Job titles may include CTOs, CIOs, CSOs, CDOs, Heads, VPs, Directors, Senior Managers, and Managers of Product, Pricing, AI Strategy, Platform, Revenue Operations, SaaS, and Digital.
Confirmed Attendees Include
Head of Digital at Best & Less
Director of Product at City Beach
VP of Pricing & Revenue at Lorna Jane
Head of AI & Data at Cotton On Group
Director of SaaS Platforms at Petbarn
AVP of Revenue Operations at Bras N Things
Head of Digital Commerce at Adairs
Director of Platform Engineering at Universal Store
VP of Product at The Reject Shop
Head of Pricing Strategy at Baby Bunting
Director of AI & Analytics at Beacon Lighting
Head of Digital & Technology at Lovisa
How to Join
Attendance is complimentary and by invitation only. To request a seat, simply reply to your invitation or reach out to The Ortus Club. Once your place is confirmed, a calendar invite with the venue address and full event details will follow.
The Host
Stripe is a financial infrastructure platform that powers millions of businesses worldwide — from emerging startups to the largest enterprises. As software and financial services converge, Stripe is helping companies rethink how revenue is captured in the AI era, enabling hybrid pricing, usage-based billing, and outcome-linked monetisation at scale.
The Organisers
The Ortus Club runs executive knowledge-sharing events worldwide, bringing senior leaders together for curated, off-the-record discussions in a relaxed, peer-to-peer setting.