How AI is changing the rules of Marketing
ABOUT THIS SESSION AI is everywhere right now, but if you work in marketing (or are curious), what does that actually mean for our roles? In this session, Heather Liu will share what’s really different about marketing an AI product versus a regular app or website, and what’s just old marketing wisdom in a new wrapper.
She’ll cover:
✅ How to talk about AI products.
✅ Why “powered by AI” isn’t enough, and what actually makes people care.
✅ Why AI launches feel different. Things move fast, and change often. What that means for planning.
Lessons learned: the mistakes marketers commonly make when the product itself is still changing.
WHO THIS IS FOR For women with real experience in Non-technical builders (low code / AI). You’ve built things, led things, or survived things — but taking the next step stumps you. Whether you want to speak on stages, post with a point of view, or level up your skills — this one’s for you.
WHO WE ARE AI After 5 is a community of ambitious women who are curious about AI. We believe what you do in your 5–9 determines your success in your 9–5. As women, we’re multifaceted — multiple interests, multiple passions. This is the community that combines learning and fun into one.