AI in Action: Smarter Market Research & Competitive Analysis for PMs
Join us for Vol. 3 of our workshops series, this time led by Dorra Mlouhi on how to use AI tools to supercharge your market research and competitive analysis, with real workflows you can apply immediately.
Workshop Host:
Dorra Mlouhi is a Product Leader at Amazon Web Services (AWS), Product Management instructor, and startup advisor with over 11 years of experience building and scaling digital products across global B2B and B2C markets.
With a background in computer science engineering, she combines deep technical expertise with strategic thinking, leadership, and storytelling to solve complex, human-centered challenges. She has held product leadership roles at AWS, Trivago, and Tesco, where she led high-impact initiatives translating advanced technologies into scalable, customer-centric solutions.
Dorra teaches Product Management and Product Leadership across the USA, Europe, and MENA. She taught at Product School, where she was recognized as a top instructor, and she now teaches at Rituals.pm, where she helps elevate product craft and raise the bar for product thinking through practical frameworks, mentorship, and continuous learning. She has coached professionals from leading organizations, including Microsoft, Decathlon, Dell, and Swisscom. As an AI-forward product leader, she brings hands-on experimentation with emerging AI capabilities into her teaching to help teams reimagine how products are designed, built, and delivered.
What you'll leave with:
After this workshop, you'll be able to:
Leverage AI tools for market research — efficiently gather, synthesize, and analyze market data using tools like Cursor and a selection of MCPs
Conduct competitive analysis using AI — identify competitor strategies, track trends, and spot opportunities in real time
Experiment confidently with AI to drive innovation — build repeatable AI-powered workflows you can take back to your team
What will happen in the session:
You will explore practical, real-time workflows using AI tools to transform how you approach market research and competitive analysis. Instead of theory, the session focuses on doing, building and testing workflows that deliver actionable insights.
Participants will work through exercises using Cursor and MCPs (Model Context Protocols) to gather market data, synthesize competitor intelligence, and identify strategic opportunities. You'll see how AI tools can compress hours of research into focused, high-quality output.
The focus is on practical experimentation — giving you the confidence and skills to integrate AI into your product management workflows immediately.
What to bring:
Your laptop with Cursor installed
A Workshop Preparation Checklist will be sent prior to the workshop, please make sure you check all the boxes before attending
Learning and development budget:
You can expense this workshop using your Learning & Development budget. A PDF invoice can be issued right after purchase.
About our Partner
Ojin AixHaus is the new, collaborative community space in Berlin Mitte, where scientists, machine learning engineers, founders, creators, and AI enthusiasts come together to build and learn about the future of AI.
Ojin AixHaus is free to join, open for startups in residency applications and is currently curating their 2026 events calendar. If you have a burning idea for an event, meetup or hackathon - bring your fire, they bring the space!
Find out more here: Ojin AixHaus Community
Follow Ojin AixHaus on socials: Instagram | Linkedin | X
Disclaimer: Please note that videos and images will be taken at the workshop. By attending, you consent to the possibility of your photo being captured & shared. If there are any concerns or questions, please get in contact with the AMPLI team.