Storytelling-Led Growth: A Workshop with Siddharth Ram
Every AI company can build fast now. Models write the code, the copy and the content for everyone, in the same voice. What they can't do is originate your story: the one shaped by decisions that cost you something, taste formed over years, and a world only you can see. When everyone can build, that story is the asset that stays scarce. This workshop exists to help you find it, write it down, and turn it into a function inside your company rather than a wrapper outside it.
Siddharth Ram leads Storytelling & Platform at BoldCap and runs Beats by Itihasa, a storytelling intelligence lab for AI startups. As part of BoldCap, he has driven storytelling-led growth for frontier AI companies like Pramaana Labs and Hyphenate from day zero. He continues to work with AI native startups on their storytelling.
A self-described failed founder and failed filmmaker, he has spent his career blending the two, helped start IPs like SeedToScale and Atoms by Accel, Unboxing BLR Foundation, Indians in AI at BoldCap, and Itihasa Collective, the filmmakers' incubator he founded.
We'll discuss
Story Design: getting the story out of your head and into a working Story Document
Narrative Development: shaping one story for customers, investors and talent
World-Building: the characters, mood and look and feel of your company's world
Founder-Led Storytelling: finding your taste and voice, and expressing it instead of forcing content
Storytelling-Led Growth: carrying the story into product, community and new media
Format
A 3-hour hands-on workshop for a curated room of 8–10 founders. Informal and creative: a working session, not a lecture. Bring your laptop, you'll build artefacts during the session. Chatham House rules: no recordings, no AI note-takers.
📅 Monday, 16 November | ⏰ 5:30 – 8:30 PM IST 📍 Bengaluru (exact location shared with shortlisted founders)
Who this is for
Founders building AI companies full-time, at any stage. Whether you launched six months ago or you're a scaled SaaS company rethinking your narrative through an AI lens, you belong here. Not for founders still exploring an idea part-time. Seats are limited and every registration is reviewed. Come with your story half-formed; that's the point.
Why attend
Most startup storytelling advice is really distribution advice: how to grow followers, run campaigns, or polish a pitch deck. This is the step before all of that. No growth hacks, GTM or amplification. Just the creative craft of what your company's story is, so everything downstream has something real to say.