GTM for AI Builders (w/ The AI Collective)
You've built the product. You've shipped it. Maybe you even have a few users.
But when someone asks "so what's your go-to-market?" — you freeze.
You're not alone. We've hosted 45+ AI startups across our events. The pattern is always the same: incredible builders who don't know how to sell what they built.
This workshop changes that.
Shashwat Ghosh — Fractional CMO with 24+ years of B2B marketing experience, creator of the EPIC GTM framework, and the person behind $4.2M pipeline at Locus, 161% ARR growth at Happay, and 2.25x qualified leads at FieldAssist — is coming to do something no one does at AI events.
He's going to publicly diagnose your GTM. Live. On stage.
Here's how it works:
Step 1: Run your free GTM audit → [AUDIT LINK] It takes 10 minutes and gives you a clear snapshot of where your go-to-market stands today. This is valuable on its own — whether or not you attend. We recommend every AI founder runs this.
Step 2: Want a live audit on stage? Upload your audit report to Google Drive and share the link in the registration form. Shashwat will review it beforehand and do a deep, live GTM audit of your product at the event — identifying blind spots in your ICP, messaging, channel strategy, and demand generation.
Step 3: Show up and learn. Even if you don't volunteer for a live audit, the room learns by watching real diagnostics on real AI products. 3–4 founders get deep-dived. Everyone benefits.
What you'll walk away with:
→ A GTM audit report of your own product (run it before the event — link above)
→ Shashwat's EPIC framework applied specifically to B2B AI companies
→ Real-world examples of what works and what doesn't in AI go-to-market
→ Clarity on ICP definition, messaging, and demand generation for your stage
→ Connections with 25–50 serious AI founders in Bangalore
The agenda:
2:00 PM — Check-in & networking
2:15 PM — Opening: The GTM gap in AI
2:25 PM — The EPIC Framework for AI companies (Shashwat Ghosh)
2:45 PM — Live GTM Audits: 3–4 founders, real diagnostics, real feedback
3:45 PM — Open Q&A — bring your geo-specific GTM questions (India, APAC, US, Europe)
4:00 PM — Networking & chai
Who should attend:
This is NOT an intro session. This is for AI founders and operators who have a product in market (or close to it) and need to figure out how to get it in front of the right people.
You should come if:
→ You have a B2B or B2B2C AI product with at least some product-market fit
→ You've struggled with ICP definition, pricing, or channel strategy
→ You want an expert to tell you what's broken in your GTM — for free
→ You're willing to learn from watching other founders get audited live
Details: 📅 Saturday, March 28, 2026 ⏱️ 2:00 PM – 4:00 PM IST 📍 Bangalore (venue details shared upon confirmation) 🎟️ Free | Curated | Limited to 50 seats
Spots are curated, not first-come-first-served. We'll review registrations and confirm your seat.
About the hosts:
Shashwat Ghosh is a B2B GTM expert and Fractional CMO with 24+ years of experience scaling startups across SaaS, Fintech, Cybersecurity, and Logistics. He's the creator of the EPIC Framework (Ecosystem & ABM, Product-Led Growth, Inbound/Outbound Demand Gen, Community-Led Planning) and has been recognized as CMO Asia's Most Admired Marketing Leader (2025) and B2B Marketer of the Year (2020). He's currently building Discovery Outcomes, an AI-powered B2B lead generation platform.
The AI Collective Bengaluru is one of the most active chapters of the world's largest grassroots AI community. With 2,500+ members and 30+ events — including partnerships with Anthropic, Microsoft, Genspark, and Windsurf — we're the community where AI people come to actually build things, not just talk about building things.
As always, food and drink, engaging conversation, and incredible company will all be provided!
Please be advised: Unfortunately, space is very limited at these community events and we can not always accept everyone we would like to. If you are not accepted to this event, please keep applying! We appreciate your application tremendously and we are looking forward to seeing you at a future event very soon!
The AI Collective is a global non-profit building the human layer for the AI era. We unite 200,000+ leaders, builders, and stakeholders across 100+ forums worldwide to democratize the frontier, build trust, and coordinate how society navigates the rapid acceleration of technological progress.
All attendees and organizers at events affiliated with The AI Collective agree to our privacy policy and are subject to our code of conduct.