AI in Marketing - The Future of Work
AI is rapidly transforming how marketing works - from how campaigns are created to how decisions are made. But what does this actually mean for the future of marketing careers?
Join us for an insightful session where industry experts share how AI is being used in marketing today, what tools are shaping the field, and how students and young professionals can stay ahead in this fast-changing landscape.
We’ll explore:
How AI is currently being applied across marketing - from content creation to analytics and automation
The most relevant tools and platforms marketers should know today
How AI is reshaping marketing roles, career paths, and the types of jobs emerging
What skills and competencies will define successful marketers in the future
Different perspectives on AI in marketing - strategic, creative, data-driven, and ethical - grounded in real-world use cases
Who should attend?
Students, marketers, and anyone curious about how AI is redefining the future of work in marketing.
Event Format
🎤 30-min Panel Discussion
❓ 30-min Open Q&A with the audience
🤝 Networking Session with drinks & snacks - connect with speakers and peers in a relaxed setting
Whether you’re just starting out or already exploring a career in marketing, this event will give you practical insights and a clearer view of what’s ahead.
This event is brought to you by AI Collective Finland and HankAI from Hanken School of Economics.
AI in Marketing - The Future of Work
Date: 29.04.2026
Time: 17:00-19:30
Place: Hanken Business School, Arkadiankatu 22, Helsinki
The AI Collective is a global non-profit building the human layer for the AI era. We unite 200,000+ leaders, builders, and stakeholders across 200+ forums worldwide to democratize the frontier, build trust, and coordinate how society navigates the rapid acceleration of technological progress.
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