

B2B Fintech Founders Lunch: Using Content & Events to Scale
Most people go to conferences and hope the right people show up. The best ones engineer it.
Every founder eventually realizes that the fastest path to revenue isn't more cold LinkedIn DMs: it's showing up online with authority and offline with trust.
Personal brand does the pre-selling before anyone shakes your hand. But the real magic happens when someone who already knows your thinking meets you in person. That's when trust compresses from months into minutes. The founders who crack this aren't just good at content or good at events. They're intentional about how the two compound.
This lunch is designed for B2B founders who are tired of the performative circuit and want to know what's working in real B2B sales, how trust is built before a pitch, and answer questions you only ask behind closed doors. No panels. No recycled fundraising stories, just direct, unscripted strategy from operators who’ve done it before.
Join us for a curated lunch and powerful conversation with 20 fellow founders and operators, exploring the most undervalued combination of personal brands and events. The hosts, Carlos Caro and Supriya Gupta, will candidly share a few lessons (and mistakes), where some of their best business relationships started and how they are thinking about growth strategy this year.
If your plan for 2026 includes putting yourself in the right rooms to drive revenue, this is a table you want to be at.
The session opens with brief remarks from the hosts, followed by facilitated conversation across two tables over lunch. Topics covered:
How to build an executive brand that actually earns attention in a saturated market
Why in-person events combined with digital authority wins founder-led sales right now
How to curate the right people for the right conversations at the right time
Where founder brand-building fails in B2B Fintech, and how to see it coming before you invest
Space is very limited, be sure to sign up now to secure your spot.
Your Hosts:
Carlos Caro — Founder, New Market Growth and The Free Toaster. Carlos spent 18 years in consumer lending (Capital One, Credit Karma) before breaking out on his own in 2024. Now he runs a growth marketing agency and a media & events company in the fintech lending niche.
Supriya Gupta — Founder and CEO of Eve, the executive voice engine. She's spent her career building and scaling products for executives and operators, and leads Eve's mission to help founders turn their voice into their distribution. helloeve.co
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