Marketing Agents: How AI Agents Are Taking On Marketing Work
Marketing Agents: How AI Agents Are Taking On Marketing Work
AI is moving beyond helping marketing teams work faster. It's starting to take on the work itself.
What happens when AI agents go beyond assisting with tasks and start handling everything from analysis to campaign activation?
In this online AI Collective Gothenburg session, Kubilay Sengun, Co-founder of Henneth AI, will explore how AI agents are changing the way marketing gets done, what this means for brands, and how businesses are putting these capabilities into practice.
We'll explore:
Marketing Agents — What changes when AI agents do the marketing work instead of teams operating tools
Agentic Commerce — How AI agents participate in product discovery and shopping, and what brands need to prepare
Brand Visibility — How brands can stay relevant when AI becomes the interface
Building and Deploying Agents — How marketing teams can build agents using their own data and existing tools
Real-World Adoption — What we're learning from enterprise brands already putting AI agents to work
About the Speaker:
Kubilay Sengun | Co-founder, Henneth AI
Kubilay is the co-founder of Henneth AI, which enables marketing teams to build and deploy AI agents that handle marketing tasks, from analysis to campaign activation. Previously, he was a founding team member at a Sequoia Capital-backed martech unicorn.
Agenda:
17:00–17:10 — Welcome & Introduction
17:10–17:45 — Marketing Agents: How AI Agents Are Taking On Marketing Work
17:45–18:00 — Q&A & Discussion
Who should attend
Product, e-commerce, and marketing professionals
Business and technology leaders
Innovation and digital transformation teams
AI builders and enthusiasts
Anyone curious about the future of shopping
Join us for an evening exploring how AI agents are changing the way we discover, choose, and buy products.
Hosted online by AI Collective Gothenburg.
November 24, 2026 | 17:00–18:00 CET | Online | English
The AI Collective is a global non-profit building the human layer for the AI era. We unite 200,000+ leaders, builders, and stakeholders across 100+ forums worldwide to democratize the frontier, build trust, and coordinate how society navigates the rapid acceleration of technological progress.
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