AI, Brands and the Future Consumer Journey

​Artificial intelligence is reshaping the consumer journey. From product discovery and recommendations to customer engagement and purchasing decisions, AI is increasingly becoming an intermediary between brands and consumers across both digital and physical retail environments.

​This evolution raises broader questions than technology alone. How will trusted relationships between brands and consumers evolve? How can consumers continue to make informed choices as AI increasingly shapes the information they receive? And how should Europe's consumer policy framework respond to these changes?

​Taking place shortly after the publication of the Digital Fairness Act, this session will explore how AI is transforming consumer markets, what this means for brands and consumers alike, and the principles that should guide the next generation of European consumer policy.

​Speakers

• ​Peder Schaefer; The Parliament Magazine

• ​Patrycja Gautier; Head of Consumer Rights - BEUC

• ​Marie-Ange Boyer; Global Operations and Intel, Brand Protection - Nike

• ​Can Avunduk; Regulatory Strategy Lead, Payments and Identity - Google

• ​Nick Everitt; Director of Consulting - FlyWheel Consulting

• ​Prof. Dr. Christoph Busch, Director, European Legal Studies Institute, Professor of European Private Law, European Business Law and Private International Law - University of Osnabrück