From Research to Revenue: 5 AEO Actions to Take Now with Oshen Davidson and Melanie Dell'Olio
If you want AI visibility that actually supports pipeline, you need to understand what happens between the prompt, the fan-out, and the final mention and citation.
This session will show you where citation wins really come from and how to turn that insight into action.
We’ll break down the research, the structural patterns, and the practical workflows teams can use right now to improve citation odds across priority content.
Expect a clear, tactical conversation focused on what to fix, what to build, and what to measure next.
Oshen Davidson is Head of Research + Product Intelligence at AirOps, and Melanie Dell'Olio is AI Solutions Manager at AirOps, together they'll walk you through what the research shows and how to put it into practice across your highest-priority pages.
What You’ll Learn:
5 AEO actions you can begin to implement in AirOps
How AI search moves from prompt to retrieval to citation, and why many retrieved pages never make the final answer
Which page elements help content get parsed and reused more easily, including headings, lists, tables, stats, and schema
Why comparison pages, shortlist pages, and validation content matter more in commercial AI search
How to find pages that are being surfaced but not selected, then prioritize the right updates
What to measure beyond rankings, including citations, mentions, repeat visibility, and refresh timing
Who is this for?
SEO & Content Leaders: Turn AI search research into smarter page strategy and content decisions
Growth & Demand Teams: Connect AI visibility to buyer intent and revenue-driving content
Agencies & Consultants: Bring clients stronger frameworks for citation strategy, audits, and reporting
Marketing Ops & Content Teams: Build repeatable workflows instead of one-off AI search experiments
Event Details
Date: 6/25
Time: 3pm ET
Location: Live on Zoom (recording available)
Save your spot today.