Be-Athletes: The Human Edge in the AI Era
AI is changing the way we work, create, and build businesses. But behind every successful company are people — their mindset, resilience, creativity, and ability to adapt.
Be-Athletes brings the lessons of elite sport into the world of entrepreneurship and innovation, exploring how the mindset of athletes can help founders, leaders, and teams perform at their best in a fast-changing world.
This event will bring together former athletes, entrepreneurs, and innovators for an inspiring conversation on what it takes to build, compete, adapt, and succeed.
Event details:
From Athlete to Entrepreneur
A conversation with former athletes who have moved from professional sport into business, sharing the lessons that shaped their journey.
We’ll explore:
How athletes build resilience and mental strength
How to perform under pressure and navigate uncertainty
The connection between sport, entrepreneurship, and innovation
What founders and leaders can learn from a high-performance mindset
Move to Perform
A short movement session designed to energise participants, reset focus, and create a different kind of event experience.
Because performance is not only about the mind — it’s about how we use our energy, presence, and connection with others.
Connect Through Experience
A relaxed networking session bringing together the AI community — founders, investors, entrepreneurs, corporate innovators, and creative minds.
A space to share ideas, build relationships, and explore how we can combine human potential with emerging technologies.
Why Be-Athletes?
As AI accelerates change, the skills that make us uniquely human become even more important.
The ability to adapt. To stay curious. To collaborate. To recover from setbacks. To keep moving forward.
Be-Athletes is about developing the mindset needed to thrive in the future of work — combining the discipline of sport, the creativity of entrepreneurship, and the opportunities of AI.
Train the mindset. Build the future.
Hosted at EU Business School – Upper Sarrià Campus
📍 Carrer d’Osi, 7, 08034 Barcelona - Map