GEO: Can AI Agents do most of your GEO work?
Some people will tell you AI agents can already run 90% of your GEO.
Others will tell you that's exactly how you become invisible to AI.
Both are in the room and they don't agree.
GEO — getting your brand picked up, cited, and recommended when people ask AI — is barely two years old.
There's no 20-year rulebook like there is for SEO.
Everyone is still guessing where the line sits: what you can safely hand to agents, and where a human is still the difference between showing up or not.
So, instead of another webinar where everyone politely nods, we're running a live debate.
Two operators who genuinely disagree, and one buyer in the middle asking questions to decide who he wants to hire.
Daniel (Omnia) takes the automation-led angle: agents can already handle the large majority of the work. He's building Omnio, an AI agent that runs the whole monitoring and optimization loop end to end, with a human owning only the small but critical slice that's left.
Antoine Heftler (ResonanceMetrics) takes the human-led angle: roughly 80% human, 20% automated. His argument is that GEO is a new craft, closer to Mad Men-era branding than to a SaaS you can just switch on — it needs real work on personas, brand, and piloting, and a human in the loop for years to come.
Jakob Seeger (BUNCH) plays the role he's actually living right now. He's deciding whether to buy software, hire a consultant, or build his own team. He moderates the session as the potential customer asking the questions you'd ask if it were his budget on the line.
Jacob Zangel hosts: opening, closing, and bringing the audience's questions into the room.
What you'll take away
A clear-eyed read on what you can automate in GEO today versus what still needs a human
The two opposing playbooks: agent-led vs. human-led and how to tell which one actually fits your company
Where GEO is heading over the next 2–3 years, from people working on it for a living
How to think about GEO as a buyer: what to buy, what to outsource, and what to keep in-house
Who should attend
Founders, marketers, and operators trying to get their brand seen inside ChatGPT, Claude, Gemini, Google's AI Overviews and the rest.
Whether you're a small team wondering if you can just automate the whole thing, or a bigger company that needs a real strategy behind it.
Anyone weighing whether GEO is something you buy, build, or hire for.
About the speakers
Jakob Seeger is Head of Growth at BUNCH, where he builds outsourced teams for high-growth tech companies. A serial entrepreneur, he previously founded and spent 7 years building the events platform Lemonade. That mix makes him the perfect buyer in the room: genuinely deciding between automating, outsourcing, and building.
Antoine Heftler is the co-founder of ResonanceMetrics. After 25 years at the intersection of content and tech — across global agencies, major tech companies and VC funds, from India to Scandinavia and across Europe — he co-founded ResonanceMetrics to help companies turn AI into a channel of influence, acquisition and conversion.
Daniel Espejo is the co-founder and CEO of Omnia, where he's building the infrastructure for brand visibility in the age of AI search. As models like ChatGPT, Claude, and Google's AI Overviews replace the search box, Omnia helps brands understand and grow how they show up in AI answers. His current focus is Omnio, Omnia's AI agent that runs the whole monitoring and optimization loop end to end.
About the host
Jacob Zangel is the founder of Flourish with AI, where he helps non-technical B2B founders, marketers, and creators get real business results from AI through fun and gamified games, challenges, content, and live experiences.
He brings 10 years of experience in growth and B2B marketing, including work with Fortune 100 companies, and is launching the Flourish with AI podcast later this summer featuring guests like Gary Vaynerchuk, Neil Patel, and James Clear.
More to come
This event is part of the AI Summit Barcelona × Flourish with AI collaboration bringing you this summer's events program: a series for operators and builders working with AI in the run-up to the September 22–23 Summit.