

September 10-11, 2026 · Kungsträdgården, Stockholm
WORKSHOP: How Snowflake AI Transforms GTM
The AI Blueprint: How Snowflake AI Transforms GTM
11 September | 15:00-16:00
Workshop Tent, Tech Open, Stockholm
What if your entire go-to-market team could work smarter with AI?
Hosted by Snowflake, this hands-on workshop explores how AI can transform the way companies approach sales, marketing, customer insights, and go-to-market execution.
From turning fragmented data into actionable insights to automating repetitive workflows and helping teams make faster decisions, you'll discover practical ways to put AI and your company data to work across the GTM organisation.
Rather than talking about AI in theory, this session will explore how modern teams can use Snowflake AI to build smarter, data-driven workflows that create real business impact.
What you'll learn
Together, we'll explore:
How AI is changing modern go-to-market teams
How to turn company and customer data into actionable insights
Practical AI use cases across sales, marketing, and customer operations
How AI can automate repetitive GTM workflows
How to bring AI closer to the data your business already relies on
Where to start when building AI-powered GTM workflows
How the workshop works
We'll start promptly at 15:00. Please arrive a few minutes early to grab a coffee and settle in.
Places are limited, so be sure to register early to secure your spot.
📍 Workshop location: All Tech Open workshops take place in the Workshop Tent, located at the entrance to Tech Open, in the tent closest to the fountain.
Who should attend?
This workshop is ideal for:
Founders
Sales and GTM leaders
Marketing professionals
Revenue and RevOps teams
Operators
Data and AI leaders
Anyone interested in using AI to build a smarter GTM organisation
What you'll gain
You'll leave with:
A clearer understanding of how AI can transform GTM
Practical AI use cases for sales, marketing, and operations
Ideas for turning your existing data into more valuable insights
A framework for identifying where AI can create the greatest impact across your GTM organisation
This workshop is part of Tech Open, the free open-air tech conference taking place during Nordic Tech Week in the heart of Stockholm.
September 10-11, 2026 · Kungsträdgården, Stockholm