Augmented Collaboration: How Teams and AI Innovate Together
Most innovation teams have added AI to their process. Very few have changed the process itself.
There's a difference between using AI as a tool and working with AI as a collaborator - and that gap is where most organisations are quietly falling behind. The teams that are pulling ahead aren't the ones with the best models or the most prompts. They're the ones that have figured out how to combine human creativity and judgment with AI agents and intelligent workflows — and built the operating infrastructure to do it consistently.
In this session, Patrick van der Pijl — Founder of Business Models Inc. and producer of the global bestseller Business Model Generation — introduces the emerging model of Augmented Collaboration: what it actually looks like when humans and AI operate as one team across the full innovation cycle, from customer discovery and idea generation through to validation, business design, and scaling.
Drawing on real experiments with organisations worldwide, Patrick shares the principles behind a new Innovation Operating System, and makes the case for why the organisations that thrive won't be the ones with the best AI but the ones that learn how to create with it.
💡 What you’ll leave with:
A practical framework for Augmented Collaboration and what it looks like in real innovation teams
A view into how AI agents and intelligent workflows are reshaping every stage of the innovation process
The foundations of an Innovation Operating System for organisations ready to move beyond pilots
Concrete actions to increase innovation speed, quality, and impact
🗓️ Happening on: June 11, Thursday, 5–6pm CEST (GMT+2)
🧠 About the Speaker
Patrick van der Pijl is an entrepreneur, author, and internationally recognized keynote speaker on business design, innovation, strategy, and AI-powered collaboration. He is the founder of Business Models Inc., a global strategy and innovation consultancy that has helped hundreds of organizations—including IKEA, ING, Heineken, Mars, Microsoft, Toyota, and Fujitsu—design new growth opportunities and transform their businesses.
Patrick is best known as the producer of the global bestseller Business Model Generation, one of the most influential business books of the past decades. He is also the co-author of Design a Better Business and Business Model Shifts, practical guides that have helped leaders, entrepreneurs, and innovation teams around the world build future-ready organizations.
For more than 15 years, Patrick has been at the forefront of business model innovation, design thinking, and collaborative ways of working. His work combines strategic thinking, visual collaboration, customer-centric innovation, and emerging technologies to help organizations navigate uncertainty and create sustainable growth.
As a speaker, Patrick is known for his energetic, highly visual, and practical presentations. He has delivered hundreds of keynotes in more than 30 countries, inspiring audiences with real-world examples of business transformation, innovation, leadership, and the future of human-AI collaboration.
His latest work focuses on Augmented Collaboration—the intersection of human creativity, collective intelligence, and artificial intelligence—helping leaders and teams build organizations that can thrive in an increasingly complex and rapidly changing world.
🔥 About Miro Reframe Series
Miro Reframe is a webinar series for consultants and agencies who know old ways-of-working aren't working anymore - and want to rethink what great client work looks like today.
We bring together leading practitioners to explore how modern consultancies are rethinking delivery, engagement, and impact in the age of AI.