Guest speaker session: Fernando Labastida

​Join this series of sessions where we talk with business owners about what building a business in real life actually looks like.

​Honest conversations about decisions, mistakes, learning curves, and the execution behind sustainable growth.

​In this session of The Execution Lab, we’re joined by Fernando Labastida, a cross-cultural, cross-generational, AI-powered content marketer. His work sits at the intersection of content, sales, and technology, always focused on what actually converts.

​Today, Fernando runs The Viral Genius Framework, a fractional CMO service helping Gen X and Boomer founders build AI-powered, founder-led marketing strategies, and hosts the AI Marketing Case Studies podcast.

​This session explores how content, sales, and AI come together in real-world execution, without losing the 'human' edge.

​​Who this session is for

• ​​​Professionals exploring independence or a career upgrade.

• ​​​Consultants, founders, and business owners, freelancers.

​​​[Anyone curious about optimizing finances to support lifestyle freedom]

​Format: Live online session + Q&A