How to integrate AI into your brand without giving yourself the ick
A practical, human-led workshop for brand and marketing leaders who want to explore Gen AI without losing what makes their brand distinctive.
AI is opening up exciting creative possibilities for brands. But just because you can generate something doesn't mean you should.
So how do you know where AI belongs in your brand? How are other brands using it well? And how do you experiment with new creative possibilities without losing your identity, authenticity or audience's trust?
Join Casey Bird, founder of Studio Ru and former Creative Director at Channel 4, for a two-hour workshop exploring how to integrate generative AI into your brand in a way that actually makes sense.
We'll look beyond the hype and explore real-world examples, unpack what makes AI creative feel right or wrong for a brand, and go behind the scenes of hybrid AI production projects to help inspire your own brand work.
What we'll explore
01. The brand ick factor
Why some AI content feels distinctive and exciting while other work feels generic, off-brand or inauthentic. We'll look at real examples and unpack the difference.
02. Where AI fits, and where absolutely doesn't
Explore how brands are using gen AI across campaigns, content and creative development. What can we learn from those getting it right, those getting it wrong, and those choosing a different approach?
03. Inside the hybrid creative process
Go behind the scenes of real Studio Ru projects for brands like Disney & LadBible, to see how human creative direction and gen AI can work together to bring ideas to life, extend visual worlds and create new possibilities for brands.
04. The watch-outs
From brand consistency and IP to audience trust, quality control and transparency, we'll explore the questions and processes every brand should be asking and setting up before integrating AI into its marketing.
05. Find your brand's AI sweet spot
A practical exercise to help you identify opportunities for your own brand, decide where AI could add genuine value and work out what to experiment with next.
What you'll leave with
A clearer framework for deciding where gen AI belongs in your brand.
Inspiration from real brand campaigns and hybrid creative projects.
A better understanding of the risks, limitations and questions to consider.
Practical ideas for experimenting with AI in your own marketing.
Who is it for?
Brand managers, marketing leaders, creative directors, social media managers and business owners who are curious about generative AI but want to use it thoughtfully, creatively and in a way that feels right for their brand.
No technical expertise required, just curiosity and an open mind.
Hosted by Casey Bird, founder of Studio Ru, a creative studio combining human-led creative direction with AI-enhanced production. Former Creative Director at Channel 4, Casey has spent 16 years working across advertising, brand storytelling and creative campaigns.