Webinar: What competitor comments tell you about your next video
About
Your audience is telling your competitors exactly what they want. In public, in their own words, under every post. A single launch post can pull a thousand comments and nobody reads them.
In this session, we will run a real workflow for turning those comments into a content plan: which competitors to track, what to collect, and how to hand it to AI so the output is worth something.
🛠️ What we'll cover
What's actually out there
→ Which social media data is public, and what you can collect from it
→ How to feed AI the right inputs so it makes content decisions instead of guessing
→ Analyzing content at scale
A live demo
→ Gather data on your competitors' latest posts: engagement, reach, topics
→ Pull comments and analyze their sentiment
→ Find what your audience actually asks for, complains about, and can't get
→ Build content angles out of their language instead of your assumptions
→ Prepare your next piece of content based on what's actually getting traction
A customer case study
→ The same workflow in B2B marketing, run across several social platforms at once
Then live Q&A.
👤 Who this webinar is for
Anyone working with social media who wants more data behind their content decisions.
Anyone who signed up for Apify and is looking for ideas on how to scale their social media scraping.
No Apify account needed, no technical skills needed.
🎁 What you'll leave with
The Actors and prompts used in the demo, so you can rebuild the workflow yourself.
A ready-made workflow template you can point at your own competitors the same day.
🎤 Speakers
🎤 Emin Akyar, Product Advocate at Apify. Responsible for understanding how users actually work with Apify and helping more of them get real value from it, which is what this session is all about.
🎤 Eva Nedelchev, Product Marketing Manager at Apify. Responsible for Actors that pull social media data, and for showing marketers what to do with them: from trend spotting to competitive benchmarking.
🎤 Nailia Aglitskaya, PR Manager, AI educator, and consultant. Nailia consults and trains corporate marketing teams on AI and beyond. Her work turns what non-technical marketers can't do by hand, like mapping thousands of social posts into audience insight, into something a tech-stack does at scale.
📅 October 1, 2026
🕐 2:00 PM UTC
Free to join. The recording goes out to everyone who registers, so sign up even if the time doesn't work for you.
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