

Breaking into APM Roles
In this session, John Koelliker (Founder & CEO of Leland) and Evan Mui (Founder of APM Season) will share insider strategies for breaking into highly competitive Associate Product Manager (APM) programs. Drawing from their experience mentoring and coaching hundreds of aspiring PMs, they’ll walk you through what top tech companies really look for in APM candidates. They'll also touch on Leland's recent acquisition of APM Season.
You’ll gain actionable insights on how to stand out in your applications, sharpen your product sense, and prepare for tough interviews. Whether you’re a student, early-career professional, or career-switcher, this workshop will give you the tools and confidence to navigate the process and land your first role in product management.