Cutting churn above $50K MRR: what works for subscription apps in 2026
Join us to see what saves a subscription: days before renewal and at the cancellation screen.
Most teams above $50K MRR already have churn prevention in place. But the deciding moment, the cancel screen, was closed off until Apple shipped the Retention Messaging API. Even the teams with access usually ship the default discount message and see nothing change.
Yurii will go through what Adapty has built on the API, what customers are seeing, and what he'd do differently.
We'll cover:
The levers you already have between install and expiry: renewal reminders, push, quick action messages, win-back screens and emails.
What Apple's Retention Messaging API does, what it can't do, and how long it takes to get access and ship.
The four message formats, how to pick one, and why a discount is the wrong default opener.
What Adapty customers are seeing so far: save rates of 0.3% to 5.27% on cancel-flow messages.
Where to start if you're implementing it yourself.
Q&A included, so bring the specifics of your funnel.
Speaker: Yurii Kleimenov, GM & Product Lead at Adapty
Save your spot. Register even if you can't make it live, and we'll send you the recording and the slides.