Q5 checklist: paywalls, pricing & discounts

​Q5 runs from Black Friday to the first week of January. Black Friday, Cyber Monday, Christmas, New Year, and then the resolution crowd that pushes downloads to their yearly high on January 3.

​We went through US subscription app data from October 2025 to January 2026 and turned it into a report. You get the State of Holidays data before it's published, and Phil's read on which parts change what you ship in December.

​What's on:

• ​Which weeks bring revenue and which ones only bring installs

• ​What to change in your pricing before December, and what to leave alone

• ​Last December's paywalls on screen, offer by offer

• ​How many January 3 signups are still paying a month later

​Speaking:

• ​Phil Carter, Elemental Growth. He sets pricing and paywalls for subscription apps and has scaled through more Q5s than most of us have planned.

• ​Max Borisik, Product Lead at Adapty. He brings the data cut and the paywalls we're pulling apart.

​Save your spot. Register even if you can't make it live, and we'll send you the recording and the slides.