What's in a $50M ARR app's test backlog
Glam AI ran 23 A/B tests in three months. Nine won.
Artem Altynov, Growth Product Manager at Glam AI ($50M ARR, 4M MAU), is putting the list his team works from on screen.
He'll go through:
How they pick what to test next, and what gets cut before it ever runs
The 14 tests that didn't win, and what they did with them
Why a paywall test can lift conversion and still lose money
Why the same test wins on one paywall and fails on another
The pre-launch checks that keep a broken test from eating a week of traffic
Max Borisik, Product Lead at Adapty, hosts and asks the awkward questions.
Bonus for showing up live: our growth team's A/B test library, so you leave with your own backlog.
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