Lifecycle email: the easiest conversion most apps forget

​Your web funnel already collected these emails. Lifecycle sequences turn them into conversions without buying a single new click.

​Alice Muir and Nicole Weiss walk the full map, state by state, and what actually converts at each one.

Join us to learn:

• ​The ten states every user sits in, from abandoned quiz to churned payer, and the one sequence each one owns

• ​Where the real leakage is: users who paid and never installed — deeplinks, QR, and the day-2 and day-4 follow-ups that pull them back

• ​Why one generic "come back" email underperforms — abandoned quiz, saw the paywall, trial expiring: three different reasons, three different messages

• ​Keeping active users active: onboarding drips to the "aha" moment, progress recaps, streaks

• ​The billing-triggered sequences: dunning on failed payments, value recaps before renewal, and save flows that offer pause or downgrade instead of goodbye

• ​Why a churned payer and a never-converted signup need completely different winbacks

• ​Live Q&A