After the FTC: how top subscription apps are rebuilding monetization

​App Leaders Club is coming to LA on November 17! Join founders and growth leads from $1M+ ARR subscription apps for a private evening.

The FTC now looks at the whole funnel, not just the payment screen, and Apple keeps banning apps over misleading paywalls and onboarding. Web or in-app, the same tactics are under fire.

So let’s compare notes: how to keep terms clear without losing conversion, and what other teams are testing right now.

​What’s on the agenda:

• ​The risks: what the FTC cases and Apple’s review rules mean for your funnel, and which tactics are now too risky

• ​The numbers: what happens to conversion, revenue and retention when terms get clearer

• ​The changes: what other teams are testing, what’s working, and what they’re walking away from

• ​What’s next: where subscription monetization is heading and how to get ready

​Freddy Fang from Adapty’s Developer Relations team will host the evening. Adapty works with 30,000+ apps, so we see a lot of paywalls and funnels, and we’re excited to share what we’ve learned.

Format: a short intro, then open discussion. Bring your questions and experience.

It’s invite only and off the record: what’s shared in the room stays in the room. 🤫

​App Leaders Club is a global subscription app community by Adapty & FunnelFox. Since 2024, we’ve held 50+ events across 20+ cities, bringing together a 15K+ community of app founders and growth leaders in the US and Europe. Among our guests were people from Netflix, TikTok, Bumble, Canva, Peloton, Cal AI, and beyond.

​🎟️ ​Only 10 seats for app founders, C-level executives, and leaders across growth, product, and monetization. Request yours to join.