Web payments for apps: AMA with Airwallex & FunnelFox
Join us for App Leaders Club Lisbon, an exclusive, intimate evening bringing together a select group of app founders and executives past $1M+ ARR on November 11 at 5.30 PM. Over fine Portuguese wines and light bites, we'll connect and talk honestly about how apps take payments on the web: acceptance, chargebacks, and payment risks.
App Leaders Club is a global subscription app community by Adapty & FunnelFox, and these private evenings are where its members meet in a small circle. Since 2024, we’ve hosted 50+ events across 20+ cities, bringing together a 15K+ community of app founders and growth leaders in the US and Europe. Among our guests were people from Netflix, TikTok, Bumble, Canva, Peloton, Cal AI, and beyond.
82% of top-grossing apps now use web2app funnels, up from roughly 46% in 2024, according to FunnelFox’s State of Web2App 2026. Once you sell on the web, your team handles the declines and disputes Apple used to absorb. A payment comes back as “do not honor”, and the decline code alone doesn’t tell you why. Our special guest Anya Roy, Product Partnerships Expert from Airwallex will join FunnelFox for a fireside chat and answer questions from the room.
What we’ll discuss
How to handle decline reasons, and how to tell what’s behind a “do not honor”
At what dispute, chargeback, and VAMP thresholds a merchant gets flagged, and which other triggers to watch for
What acceptance rate benchmarks look like for subscriptions, at checkout (CIT) and on recurring charges (MIT)
How to optimize acceptance rate, and how local payment accounts can raise it
Which anti-fraud practices help secure your payment accounts
Your host for the evening is Andrey Shakhtin, Founder & CEO of FunnelFox, the web2app platform trusted by 1,000+ leading apps, including Picsart, Flo, Facetune, and Fitbod. Its payments product reroutes failed charges to a backup processor and retries declined renewals.
Andrey will steer the conversation with Anya Roy from Airwallex. Airwallex is the global financial platform trusted by 675,000+ businesses, including Qantas, Xero, SHEIN, and Navan.
An invite-only room. We bring together app founders, C-level executives, and leaders across growth, product, and monetization. No sales pitches from anyone.
Limited spots. Apply to join.