

Non-Obvious SX South Asian Meetup @SXSW
Join us during SXSW for a high-energy South Asian meetup bringing together founders, creators, operators, and professionals from across industries.
In the middle of one of the busiest weeks of the year, this is a space to pause, connect, and find your people. Whether you're in Austin for SXSW or based locally, come through for real conversations and meaningful connections with the South Asian community.
Who Should Attend
South Asian founders, creators, and entrepreneurs
Professionals across tech, media, business, and creative industries
Anyone looking to plug into the South Asian community at SXSW
Badge NOT Required
What to Expect
Casual, drop-in format
Non-Obvious, organic conversations
No panels, no agenda, just community
A room full of South Asians doing interesting things
Spots are limited, RSVP to secure your spot.
Hosts:
American South Asian Network (ASAN) is the leading platform powering South Asian progress across the United States. We elevate, empower, and unite a rising generation of South Asian creators, entrepreneurs, executives, and change-makers through community, culture, and capital!
Instagram | LinkedIn | WhatsApp community for South Asians
The Non-Obvious Company, founded by Rohit Bhargava, a 12x SXSW featured speaker and 3x WSJ best-selling author, is a trend insights and innovation firm teaching leaders and organizations how to see what others miss; and Chhavi Bhargava, author of A Kids Book About Diwali and cofounder of Ideapress Publishing.
Soundvilla | Official SXSW South Asian Music Showcase produced by founder Monika Samtani
Shruti Babu | Austin Blogger & Influencer
Tags: SXSW2026 SXSW Desi South Asian Indian South-Asian Networking Mixer