How to Win the Market with Climate Tech

​Strong climate and energy technology isn’t enough on its own.

​Many climate tech founders can explain why their technology matters. The harder part is making the business case clear enough for buyers, investors, partners, and internal champions to act on.

​In this live session, we’ll draw from our experience to share how climate tech companies can move from strong technical promise to stronger commercial traction.

​We’ll look at what enterprise buyers need to believe, why promising conversations stall, and how founders can make their story easier for buyers to understand, repeat, and carry internally.

​We’ll also share lessons from BreezoMeter, an air quality data startup acquired by Google, and what that journey taught us

​What we’ll cover:

• ​Why strong technology doesn’t automatically create urgency

• ​What enterprise buyers need to believe before they act

• ​Learnings from the BreezoMeter to Google journey

• ​How founders can make the business case easier to understand and act on

​Hosts

​Amalia Helen and Tamir Kessel, Cultivators

​Cultivators helps climate and impact tech founders turn technical depth into a clear commercial argument the market can understand, fund, and buy.

​Our perspective comes from building climate technology from the inside, helping scale BreezoMeter through acquisition by Google, working inside Google, and supporting climate, nature, and impact tech startups across positioning, buyer focus, investor story, and go to market direction.