DEMA x Axel Arigato: AI is bored of all your questions
Step off the summit floor and onto the canals of Amsterdam. 🛥️ As part of NXT Summit 2026, DEMA invites you aboard ROOS for an exclusive hour of fresh perspectives, honest conversations and connecting with fellow commerce leaders, all while cruising through the city.
Your weekly trading report probably still takes someone half a day. At Axel Arigato, it’s ready before the Monday meeting starts, and nobody builds it by hand.
Most teams still use AI like a search box: they ask a question, get an answer and move on. The ecom teams pulling ahead have started handing AI real work instead, and the gap between the two grows every month.
On board, Fredrik Samuelsson, who leads e-commerce at Axel Arigato, sits down with Jessika Ödling from Dema. He’ll cover:
how he swapped high-maintenance reporting for simple apps built in minutes
where AI fits into budgeting
why the on-site funnel per market is harder than it looks
how agents have brought ecom and performance marketing closer together
Then what’s next: letting data decide which products get more visibility on site. Expect concrete use cases, not theory.
Spots are limited and registrations are reviewed. If “figure out AI” is on your 2027 list, get on this boat.
Your boarding details 🛥️
📅 Thursday 5 November 2026
🕝 Boarding at 14:30, departure at 14:45 sharp
📍 1-minute walk from Felix Meritis - follow the NXT boat signs and look for ROOS.
Good to know: This event is exclusively for NXT Summit 2026 attendees. There are two NXT boats, so make sure you board ROOS. The boat departs on time, and confirmed guests will receive further details ahead of the event. Bring a warm layer for November in Amsterdam!