Ask Phill & Friends with DEMA and Glara
Coffee, croissants, and the commerce intelligence your 2026 strategy deserves. Together with DEMA, Glara, Bubbleroom, Polaroid, L'oye Cosmetics & Ask Phill.
AI Discoverability, Data Driven Agents, TikTok Liveshopping & Shopify.
Commerce in 2026 is moving fast. Customer expectations are higher, technology is smarter, new channels are opening up overnight, and brands are under more pressure than ever to scale efficiently.
This edition of Ask Phill & Friends brings together DEMA, Glara, and Ask Phill for a focused morning of insights and conversations. And it's also the first time we're hosting at our new Amsterdam HQ!
Join us on September 10th – Commerce, coffee, croissants, and lunch are on us ;)
Event details:
📍 Location: Felix Meritis, Zuilenzaal, Keizersgracht 324, 1016 EZ Amsterdam
📅 Date: Thursday, 10th of September, 2026
🕐 09:00 – Walk in & coffee
👋 09:30 – Ask Phill & Friends introduction
🎤 09:45 – DEMA x Bubbleroom - "A week of running e-commerce on agents"
What does it actually look like when AI agents become part of how an e-commerce business is run day to day? In this session, DEMA co-founder Henrik and Erik from Bubbleroom walk through a week of working with agents; from understanding what's happening in the business to identifying opportunities and deciding where to act.
A practical look at how agents can change the way e-commerce teams analyze, prioritize and make decisions- becoming part of how the business operates, rather than just another tool in the stack.
🎤 10:15 – Ask Phill x L'OYÉ Cosmetics - "Eight hours live, one European record: how L'OYÉ won day one of TikTok Shop"
TikTok Shop didn't exist in the Netherlands until June 15th. On day one, L'OYÉ ran an eight hour livestream, took the number one spot in the country and set the highest GMV ever recorded for a European TikTok Shop launch day. Founder Michelle Kolmsberg joins us to unpack what was built in the months before, what actually sells on camera, and what live selling really costs in team, stock and margin.
An honest look at a channel most brands are still watching from the sidelines.
🎤 10:45 – Glara x Polaroid - "From product data to AI recommendations: the new rules of e-commerce discovery"
AI agents are shifting product discovery from keyword search to conversational, use-case-led recommendations creating new competitor sets and new rules for organic and paid visibility. This session covers what e-commerce teams need to do at scale: fixing product data, tracking competitors, and turning FAQs and real customer language into content that matches how shoppers actually prompt AI assistants.
🙋 11:15 – Q&A
🍽️ 11:30 – Lunch & Networking
Meet the hosts:
DEMA | The commerce intelligence platform that unifies orders, ads, returns, costs, inventory, and store sales into one AI-powered system - so teams can see exactly what's driving profit and act on it fast.
Glara | The AI search optimization platform built exclusively for ecommerce. Glara tracks how brands and products appear in ChatGPT and other AI engines, and connects that visibility directly to traffic and revenue at the SKU level.
Ask Phill | Europe's leading Shopify Premier Partner. Based in Amsterdam, Ask Phill helps brands migrate, rebuild, and scale on Shopify Plus — from strategy and design to development and retention.
Who should attend?
This event is for leaders, decision-makers, and innovators in the commerce industry who are looking to stay ahead in 2026 and beyond. To ensure the event remains focused on the unique challenges and opportunities across unified commerce, we'll be vetting all signups.
Reserve your spot now
Seats are limited! Please note that signing up does not guarantee your seat. Once you register, we'll review your profile and send a confirmation.