ASN Masterclass: Franchising and Regional Expansion (Half Day)
📣 Masterclass: Franchising & Regional Expansion — How to Build, Scale & Expand a Franchise Across Southeast Asia (10am–12.30pm)
Part of the ASN Masterclasses 2026 · Pay with SkillsFuture Credits
If you’ve ever wondered how franchising really works — beyond the brochures, the hype, and the glossy founder stories — this masterclass gives you the truth, the numbers, and the exact frameworks used by professionals who build and scale franchise models.
Taught by Samuel, a corporate development and strategy specialist who has worked closely with growth-stage companies at Paloe, this session gives you a practitioner's view of how brands expand successfully — from Singapore to Southeast Asia.
Whether you're looking to buy a franchise, build your own franchise model, or scale an existing business regionally, this is your essential starting point.
🔥 What This Masterclass Covers
A fast-paced, practical, and easy-to-understand deep dive into three major pillars:
🧩 1. Franchising Fundamentals (Beginner-Friendly)
Understand how the franchising model works — without legal jargon or sales talk.
You’ll learn:
How franchises actually make money
What makes a franchise system strong (vs. weak)
Franchise fees, royalties, payback period, and unit economics
“Hidden clauses” and what franchisors won’t tell you
How to assess if YOU are a good fit for franchising
Perfect for beginners and mid-career switchers who want a clear, honest introduction.
🌏 2. Expanding Beyond Singapore — Southeast Asia Market Entry Playbook
This is the NEW MODULE added for 2026.
With more Singapore brands exploring Indonesia, Malaysia, Thailand, and Vietnam, we break down how to think about regional expansion.
You’ll learn:
How SEA markets differ in consumer behaviour & regulations
What makes a brand “regional-ready”
Entry strategies:
✔ Area development
✔ Joint ventures
✔ Strategic partnerships and moreHow to evaluate a SEA partner effectively
Common pitfalls Singapore companies make when expanding overseas
Real cases of brands that entered SEA successfully (and what failed ones got wrong)
🎯 Who Should Attend
This masterclass is designed for:
Aspiring entrepreneurs exploring different business models
Mid-career professionals wanting semi-passive income
Operators planning to expand their brands into Southeast Asia
Business owners curious whether franchising is right for them
Consultants, mentors, and advisors who want to understand the franchising ecosystem
No prior experience needed.
💼 About the Instructors
Samuel (Corporate Development & Strategy, ex-Paloe)
Samuel has worked extensively with SMEs, startups, and growth-stage companies across strategy, scaling, and corporate development. Through his work at Paloe, he supported founders in:
Building scalable business models
Structuring strategic partnerships
Designing expansion strategies
Improving financial sustainability
Preparing companies for franchising, investment, or regional growth
He brings a clear, analytical, and highly practical viewpoint — ideal for participants seeking a grounded, no-fluff understanding of franchising and regional expansion.
Rupert Dyer – Market Expansion Expert
A dynamic senior executive with a proven record of driving business growth and transformation through visionary leadership and strategic execution.
Rupert is skilled in stakeholder engagement, value creation, and cross-border market development across USA, EMEA, and APAC. His expertise includes distributor identification, contract negotiation, channel strategy, and commercial partnerships.
Selected Projects:
Zenko Superfoods: Market entry in 6 countries (APAC & Middle East)
The House of Honey: Singapore & Hong Kong distributor partnerships
Ask Mummy & Daddy: Expansion into 3 APAC/Middle East markets
Le Food Co: Amazon USA launch & rebranding
Tilda Rice: Distributor identification in Singapore, Hong Kong, Malaysia, Fiji
Ibis Rice: Market expansion to Singapore & Australia
DHF Platform: Commercial advisor for partner identification across Asia
⏰ Workshop Details
📅 Date: (Insert date)
⏰ Time: 9:30 AM – 12:30 PM
💳 Fee:
S$798 (SkillsFuture Credits via ZilLearn Platinum) – includes 2 workshops + 1-year access to 15,000 microlearning courses
S$600 (cash option)
Participants may select this as one of their two half-day masterclasses under ASN Masterclasses 2026.
🎁 What You Will Receive
Workshop slides
Evaluation frameworks & checklists
Sample franchise financial models
Southeast Asia expansion playbook
ASN community access
Opportunities to be considered for future mentoring roles ($100/hr honourarium)
🚀 Start Your Entrepreneurship Journey with Clarity
Whether you want to buy, build, or scale a franchise, this masterclass gives you the frameworks, confidence, and skills to make informed decisions — in Singapore and across Southeast Asia.
Seats are limited. Reserve your spot now.