

Driving Revenue and Enterprise Value with Embedded FinTech
Join Joshua Silver, Founder of Rainforest, for a session on how software companies can drive revenue and enterprise value through embedded fintech.
Joshua will explain how software companies can increase revenue per user by 2x to 5x by adding embedded fintech and will outline best practices for doing it successfully. When embedded finance features look, feel, and function as part of the core platform, users are willing to pay premium prices and are less likely to churn – driving revenue, growth, and enterprise value.
Below are parking options and directions to Atlanta Tech Village, located at 3423 Piedmont Rd NE, Atlanta, GA 30305.
PROMINENCE PARKING DECK
3699 Lenox Rd NE, Atlanta, GA 30305
Parking rate information: https://prominenceinbuckhead.com/pages.aspx?p=Parking
Walking directions to ATV (Walk time: approximately 8–10 minutes):
1. Exit the parking deck onto Lenox Rd NE.
2. Head south, then turn onto Piedmont Rd NE.
3. Continue south on Piedmont Rd NE for about 0.4 miles.
4. Atlanta Tech Village will be on your right at 3423 Piedmont Rd NE.
TOWER PLACE PARKING DECK
3340 Peachtree Rd NE, Atlanta, GA 30326
Parking rates:
- 19 minutes or less: Free
- 20–30 minutes (and/or each additional 30 min): $3
- 2 hours: $12
- 3–6 hours: $18
- 6–24 hours: $24
Walking directions to ATV (Walk time: approximately 3–5 minutes):
1. Exit the parking deck toward Piedmont Rd NE (the Tower Place complex sits directly adjacent to Atlanta Tech Village).
2. Head toward Piedmont Rd NE and Atlanta Tech Village will be just a short walk away, on the same block.