

Bcapital Day: Know Your Customers, Sell Smarter
Having a great product is not enough. You need to understand who needs it, why they would choose it and how to turn that interest into real business opportunities.
For this Bcapital Day, we're bringing together three perspectives to explore how startups can better understand their customers, validate their value proposition and turn customer insights into commercial traction.
Meet the speakers:
Natasha Gorobinskaya | Blueberry Research Group: Customer research, discovery and validation.
Carles Garcia | ScaleUpVentas: B2B sales strategy, value proposition and commercial growth.
Hugo Marrero | Enginy: Outbound sales, prospecting and pipeline generation.
Agenda
18:00 – 19:00 Panel discussion
19:00 – 19:30 Startup Pitch
19:30 – 20:30 Networking
Join us for an evening of practical insights, startup pitches and networking with the Bcombinator community.
📍 Bcombinator Hub, Barcelona
📅 January 28 | 18:00 – 20:30