

From Tickets to Strategy: How Customer Success Shapes the Product Roadmap
Women of CS Chicago is back with another panel event & networking evening.
Our dynamic panel brings together CS and Product leaders to explore how post-sale insights can directly influence what gets built, prioritized, and shipped. Expect a candid, cross-functional discussion focused on closing the gap between “we hear you” and “it’s on the roadmap,” plus practical ways CS teams can drive that shift immediately.
Generously hosted at the Qualtrics office, the evening will include light bites, wine, and time to connect with peers.
Our panelists:
What we’ll cover
How CS teams capture and synthesize feedback at scale
What makes feedback actionable vs. “noise” for Product
How the CS to Product feedback loop is structured (and where it breaks down)
What strong CS to Product collaboration looks like in practice
How teams balance customer advocacy with product constraints and competing priorities
What attendees will gain
A clearer framework for packaging insights so they influence roadmap decisions (not just churn reporting)
How to translate customer signals into prioritization-ready narratives
A better understanding of how product roadmaps are built
Practical tactics CS teams can apply immediately in their organizations
Why this matters now
Retention is now a primary growth lever
Tightened budgets and longer sales cycles require CS and Product alignment more than ever
Faster development cycles increase the need for structured, real-time customer feedback
CS is becoming a more critical input into what gets built next
Agenda
5:30 – 6:00 PM | Arrival, networking, drinks & light bites
6:00 – 6:10 PM | Welcome & opening remarks
6:10 – 7:00 PM | Panel discussion
7:00 – 7:15 PM | Audience Q&A
7:15 – 7:30 PM | Networking