Getting AI Video to Follow the Brief

​AI video can look impressive while completely missing the brief. You describe five things and somehow get one of them back.

​This practical workshop explores why AI video struggles with direction and what you can do to improve adherence. We’ll unpack what models are actually doing when they ignore your instructions, how to describe the content rather than the shoot, and why you should write for what a camera would actually see—not what the campaign is trying to achieve.

​We’ll also cover the importance of one action per clip, handling hands, recognising when prompting stops helping, and learning from failed generations. Expect real before-and-after examples from actual creative briefs, so the session is grounded in practical experience rather than theory.