Will AI Search Matter This Black Friday?

​Black Friday is a stress test: what it will reveal about your GEO and digital architecture.

​AI-powered search is changing how consumers discover, compare and choose products. But what happens when AI cannot find or recommend your brand? And what happens when your digital architecture cannot support the demand?

​Join Francesco Mura from Search Bridge and Giuliano Torelli from Redify for a practical conversation about how AI Search, GEO and Digital Architecture are reshaping the e-commerce landscape.

​Combining expertise in AI visibility with years of hands-on e-commerce experience, our speakers will explore what Black Friday can teach businesses about discoverability, performance and digital readiness.

​SPEAKERS

​Francesco Mura | Co-founder & CRO at SearchBridge

​Exploring how AI Search and Generative Engine Optimisation are changing the way brands and products are discovered.

​Giuliano Torelli | CMO at Redify

​Sharing practical insights from his experience in e-commerce, digital transformation and building architectures that support business growth.

​MODERATOR

​Paola Benitez | AI Search & Brand Consultant