Why Customers Aren't Choosing You
Thursday 14th May: 12pm-1pm
This session is open for all!
ABOUT THE EVENT
Being “better” doesn’t guarantee customers will choose you. If the value isn’t obvious quickly enough, the decision goes elsewhere.
This is where growth often stalls. The work shifts from doing more marketing to making the brand easier to understand and easier to buy from. Small gaps in clarity or relevance can quietly slow performance, even when the product is strong and the team is working hard.
Progress usually starts with identifying exactly where customers hesitate, then fixing the part of the journey that’s holding them back.
In this talk Lottie will cover:
👉 The hidden friction that makes customers hesitate
How small gaps in clarity, trust, or relevance quietly push customers towards competitors.
👉 Why being ‘better’ isn’t enough to win
The common positioning and messaging mistakes that make brands blend in, and how to sharpen your edge so customers can quickly understand why you matter.
👉 How to diagnose the real reason customers aren’t converting
A simple framework to pinpoint whether the issue is awareness, perception, proposition, or experience.
ABOUT THE SPEAKER
Lottie is Portfolio Marketing Director for Dr. Will’s & Elizabeth Scarlett. She led marketing at PROPER (doubling revenue in 3 years) and has run Brand Strategy for Pip & Nut, Innermost, Folc and countless other brands.
Oh and she’s also our Founder!