

GTM Week: Building Valuable Companies
Are you preparing for an exit - or just starting to think about it? Not sure what VCs actually look for, and why there's such a gap between that and how most founders pitch? Wondering what happens to the value you've built when AI starts restructuring your org and your GTM?
If any of these hit close to home, this day was built for you.
About
A half-day built around one question: what actually makes a tech company valuable — and what are most founders getting wrong about it?
Strategic Day of GTM Tech Week. Hosted at CMS Varso Tower. Co-organized with Inovo and TechTree, CMS, CCC, Zeema, and supported by The5. Five speakers, one room, fifty founders and operators with skin in the game.
Agenda
110:00 – Opening Welcome and sponsors introductions, with Andrzej Pośniak, Managing Partner, CMS
10:00–10:30 – Opening Keynote Maciej Traczyk (Cross Culture Consulting) — M&A advisor and value creation specialist who has helped founders make their companies sellable. Sets the frame for the day.
10:30–11:15 – Why Founders Don't Understand VCs Michał Rokosz (Inovo) — what investors are actually looking at, why there's a persistent gap between how founders tell their story and what VCs hear, and what to do about it.
11:15–12:00 – AI & GTM Engineering: Strategic Roles TechTree — how AI is reshaping the GTM org chart: which strategic roles are emerging, which are being redefined, and what founders should be hiring for right now.
12:00–13:00 – Brunch
13:00–13:45 – Post-PMF: Where's the Leverage to Scale with Wiktor Sobolak (ex-DeepL, ex-Minerva) – early traction is rarely the same thing as a scalable business. This roundtable is about the strategic call most founders skip: deciding where compounding growth actually comes from, why product and GTM have to be one strategy rather than two functions, and how to concentrate your bets on the segments where the business can really scale.
13:45–14:30 – AI as a Valuation Filter in Tech M&A Michał Przybylski (Zeema) — with AI driving the rapid commoditization of software and tech services, how do buyers determine what a company is truly worth? Przybylski presents new research on the evolving M&A landscape: the modern defensive moats that preserve business value, shifting investor motivations, and how to strategically position your company to maximize its attractiveness in the AI era.
14:30–14:50 – Mini Speech Grzegorz Pączek (CMS, involved in CK & Divante M&A) — on the M&A and legal dimensions of building a company that's ready to sell.
15:00–15:30 – Closing Everyone shares one thing they're implementing on Monday. QR codes to resources from the day.
Who is this for?
Founders, CEOs, and C-suite at tech companies. The conversations only work if everyone in the room is building something real.
Access
Free. Accept only — spots are limited. We review each application for fit.
Hold a GTM Week Full Pass? Your spot is guaranteed.