The View From Row Z: Breakfast Briefing
The World Cup is 54 days away. Most brands have a media plan. Very few have a cultural one.
The View From Row Z is House Captain's brand intelligence report on the cultural landscape of World Cup 2026, covering everything from football fashion and immigration politics to the collectibles economy, diaspora fan communities, food culture, and prediction markets. It's the briefing that sits underneath the brief.
Join us at BrainStation for a 75-minute breakfast briefing on the key beats brands need to know, but definitely haven't thought about.
Date and time:
Thursday 23 April
10:30 — 11:45
Run of Show:
10:30: Doors open, coffee and breakfast buns from 🤫🤫🤫
10:45: Welcome and introductions
10:50: Briefing: key findings from The View From Row Z and panel discussion
11:30: Close
11:30 — 11:45: Networking and conversation
Speakers:
Damola Oladapo is the founder of House Captain, a strategy studio that interprets consumer behaviour and culture into actionable brand advantage. House Captain have delivered projects for Nike, Oatly, Brooks, Nothing and more. He's worked extensively for EAFC, Nike Football in his freelance work.
Ili Hyseni is a London-based creative, currently writing copy for IMG and building the editorial at Football Case Study. He brings a sharp eye for how football culture translates into brand language and storytelling.
Chaj Arunasalam is a freelance strategist and founder of Loosu-World. He specialises in finding the rabbit holes and cultural nuances that reveal human truths, and has spent time in-house with the likes of Adidas, COPA90 and then agency-side doing exactly that.