Growth by Design — How to design products people adopt, value, and keep using
A live, 90-minute workshop to improve onboarding, activation, and product adoption in B2B SaaS.
Growth doesn’t happen by chance.
People can sign up for your product, try a few things, and still never reach the moment where they really understand its value.
Sometimes they don’t know where to start. Sometimes the next step is unclear. Sometimes there is simply too much work before they see a meaningful result.
In this live interactive workshop, we’ll look at how to design a clearer path from first use to first value, so users can understand what the product can do for them, make progress toward their goal, and keep moving forward.
We’ll look at five common reasons users lose momentum before reaching value: they don’t see how the product helps them achieve their goal, they don’t know where to start, they don’t know what to do next, there is too much work before value, or they get stuck completing a step.
Using real product examples, Jobs-to-be-Done thinking, and practical UX principles, we’ll show how to make the path clearer, reduce unnecessary effort, and help users reach their first meaningful result sooner.
What you'll take away
By the end of the session, you’ll have a clearer way to look at your onboarding and activation experience.
Understand the job users are trying to get done.
Define the first meaningful result that shows them they are making progress.
Spot where users may lose momentum before reaching value.
Make the first action and the next action easier to understand.
Remove, delay, or simplify steps that create unnecessary work.
Help users recover when they get stuck or make a mistake.
Use practical self-checks to review your own product after the session.
Who this is for
Startup founders building or scaling a B2B SaaS product.
Product leaders responsible for activation, adoption, and retention.
Product managers improving onboarding and customer journeys.
Product designers who want their work to drive measurable business results.
Growth teams looking to improve the product experience, not just acquire more users.
Teams preparing to launch a new product or improve an existing one.
Who this is not for
This session is not for:
Teams looking for quick growth hacks.
Companies that believe more features are always the answer.
Organizations unwilling to challenge their assumptions.
Products that are not ready to learn from customers.
Anyone looking for a passive lecture instead of an interactive working session.
About Ricardo Monagas
Ricardo Monagas is a Product Strategist, advisor, and co-founder of Uppersky.
He helps B2B SaaS founders and product leaders understand their customers, identify what slows growth, and design products people adopt, value, and keep using.
As former Chief Product & Technology Officer at TotalCtrl, he helped lead a strategic product pivot that improved customer retention by 50%, reduced inventory work by 62%, and supported more than $5 million in funding.
About Aneta Monagas
Aneta Monagas is a Senior Product Designer, UX Strategist, and co-founder of Uppersky.
She helps B2B SaaS companies simplify complex products, reduce UX friction, and design experiences customers understand, trust, and adopt.
Her work combines customer insight, product design, prototyping, and design systems to turn complex workflows into simple, intuitive experiences.
About Uppersky
Uppersky helps B2B SaaS companies design products that customers adopt, value, and keep using.
We combine product strategy, Jobs-to-be-Done, user experience, and executive advisory to help founders build products that create lasting business growth.